Michael
Dunn.
Work
Modernising website visual design and experience
The challenge
The firm's website was due for a full replatform. As part of the technical migration, there was an opportunity to modernise the visual design and user experience — making it more consistent with the refreshed brand identity and more competitive with peer firms.
What I did
I was part of the core team responsible for replatforming and modernising the firm's corporate website. My responsibilities included conceptualising the new visual design, presenting to stakeholders, and working with the digital agency to agree wireframes and implement the updated designs.
An additional output of the project was a new digital style guide and design system — which I set up and trained regional design teams how to use.
The outcome
The replatformed site delivered measurable improvements in user engagement, and the digital style guide created a lasting framework for consistent digital design across the firm.
Results
- −12% bounce rate
- +18% time on page
- New digital style guide adopted by regional design teams
Discipline
Design systems
My role
Visual design lead
Concepts
Stakeholder presentations
Agency collaboration
Practices
Web design
Digital style guide
Agency managent
Skills
UX and visual design
Digital governance
Design system documentation
Impact
12% reduction in homepage bounce rate
18% increased time on page
Digital style guide adopted globally
Brand identity
Rebranding newly combined firm Norton Rose Fulbright#RiskReady — McLaren Racing partnership activationGlobal brand advertising — top 3 global legal brandDesign systems
Office design system — PowerPoint & Word at global scaleModernising website visual design and experience© Michael Dunn — 2026
Work
Modernising website visual design and experience
The challenge
The firm's website was due for a full replatform. As part of the technical migration, there was an opportunity to modernise the visual design and user experience — making it more consistent with the refreshed brand identity and more competitive with peer firms.
What I did
I was part of the core team responsible for replatforming and modernising the firm's corporate website. My responsibilities included conceptualising the new visual design, presenting to stakeholders, and working with the digital agency to agree wireframes and implement the updated designs.
An additional output of the project was a new digital style guide and design system — which I set up and trained regional design teams how to use.
The outcome
The replatformed site delivered measurable improvements in user engagement, and the digital style guide created a lasting framework for consistent digital design across the firm.
Results
- −12% bounce rate
- +18% time on page
- New digital style guide adopted by regional design teams
Discipline
Design systems
My role
Visual design lead
Concepts
Stakeholder presentations
Agency collaboration
Practices
Web design
Digital style guide
Agency managent
Skills
UX and visual design
Digital governance
Design system documentation
Impact
12% reduction in homepage bounce rate
18% increased time on page
Digital style guide adopted globally
Brand identity
Rebranding newly combined firm Norton Rose Fulbright#RiskReady — McLaren Racing partnership activationGlobal brand advertising — top 3 global legal brandDesign systems
Office design system — PowerPoint & Word at global scaleModernising website visual design and experience© Michael Dunn — 2026
Work
Modernising website visual design and experience
The challenge
The firm's website was due for a full replatform. As part of the technical migration, there was an opportunity to modernise the visual design and user experience — making it more consistent with the refreshed brand identity and more competitive with peer firms.
What I did
I was part of the core team responsible for replatforming and modernising the firm's corporate website. My responsibilities included conceptualising the new visual design, presenting to stakeholders, and working with the digital agency to agree wireframes and implement the updated designs.
An additional output of the project was a new digital style guide and design system — which I set up and trained regional design teams how to use.
The outcome
The replatformed site delivered measurable improvements in user engagement, and the digital style guide created a lasting framework for consistent digital design across the firm.
Results
- −12% bounce rate
- +18% time on page
- New digital style guide adopted by regional design teams
Discipline
Design systems
My role
Visual design lead
Concepts
Stakeholder presentations
Agency collaboration
Practices
Web design
Digital style guide
Agency managent
Skills
UX and visual design
Digital governance
Design system documentation
Impact
12% reduction in homepage bounce rate
18% increased time on page
Digital style guide adopted globally
Brand identity
Rebranding newly combined firm Norton Rose Fulbright#RiskReady — McLaren Racing partnership activationGlobal brand advertising — top 3 global legal brandDesign systems
Office design system — PowerPoint & Word at global scaleModernising website visual design and experience© Michael Dunn — 2026