Michael
Dunn.
About
Design as infrastructure
I've spent 28+ years working at the intersection of brand, design systems, and creative operations — most recently as Global Design Director at Norton Rose Fulbright, one of the world's largest law firms.
My focus is on creating clarity and reducing friction. I build pragmatic systems that evolve alongside rapidly changing needs, and I approach leadership as a form of service — helping teams succeed in ambiguous environments while maintaining alignment and momentum.
Over the past several years I have operated in an evolving organisational landscape, balancing global priorities with regional needs and strengthening my ability to listen, influence, and enable teams through change. I'm comfortable working across regions and cultures, aligning diverse stakeholders, and building systems that flex rather than fracture.
Key strengths
01
Building global marketing and creative operating models
02
Scaling design systems and self-service ecosystems
03
Leading through influence across regions and stakeholders
04
Driving adoption in complex environments
05
AI-enabled workflow experimentation and enablement
06
Connecting design decisions to measurable business outcomes
Brand identity
Rebranding newly combined firm Norton Rose Fulbright#RiskReady — McLaren Racing partnership activationGlobal brand advertising — top 3 global legal brandDesign systems
Office design system — PowerPoint & Word at global scaleModernising website visual design and experience© Michael Dunn — 2026
About
Design as infrastructure
I've spent 28+ years working at the intersection of brand, design systems, and creative operations — most recently as Global Design Director at Norton Rose Fulbright, one of the world's largest law firms.
My focus is on creating clarity and reducing friction. I build pragmatic systems that evolve alongside rapidly changing needs, and I approach leadership as a form of service — helping teams succeed in ambiguous environments while maintaining alignment and momentum.
Over the past several years I have operated in an evolving organisational landscape, balancing global priorities with regional needs and strengthening my ability to listen, influence, and enable teams through change. I'm comfortable working across regions and cultures, aligning diverse stakeholders, and building systems that flex rather than fracture.
Key strengths
01
Building global marketing and creative operating models
02
Scaling design systems and self-service ecosystems
03
Leading through influence across regions and stakeholders
04
Driving adoption in complex environments
05
AI-enabled workflow experimentation and enablement
06
Connecting design decisions to measurable business outcomes
Brand identity
Rebranding newly combined firm Norton Rose Fulbright#RiskReady — McLaren Racing partnership activationGlobal brand advertising — top 3 global legal brandDesign systems
Office design system — PowerPoint & Word at global scaleModernising website visual design and experience© Michael Dunn — 2026
About
Design as infrastructure
I've spent 28+ years working at the intersection of brand, design systems, and creative operations — most recently as Global Design Director at Norton Rose Fulbright, one of the world's largest law firms.
My focus is on creating clarity and reducing friction. I build pragmatic systems that evolve alongside rapidly changing needs, and I approach leadership as a form of service — helping teams succeed in ambiguous environments while maintaining alignment and momentum.
Over the past several years I have operated in an evolving organisational landscape, balancing global priorities with regional needs and strengthening my ability to listen, influence, and enable teams through change. I'm comfortable working across regions and cultures, aligning diverse stakeholders, and building systems that flex rather than fracture.
Key strengths
01
Building global marketing and creative operating models
02
Scaling design systems and self-service ecosystems
03
Leading through influence across regions and stakeholders
04
Driving adoption in complex environments
05
AI-enabled workflow experimentation and enablement
06
Connecting design decisions to measurable business outcomes
Brand identity
Rebranding newly combined firm Norton Rose Fulbright#RiskReady — McLaren Racing partnership activationGlobal brand advertising — top 3 global legal brandDesign systems
Office design system — PowerPoint & Word at global scaleModernising website visual design and experience© Michael Dunn — 2026