#RiskReady: McLaren Racing partnership activation
In 2017 Norton Rose Fulbright entered into a corporate partnership with McLaren Racing. My job was to turn that partnership into a campaign that actually said something — one that used the energy and visibility of Formula 1 to tell a genuine story about the firm's identity as a leader in risk advisory.
The challenge
What I did
The outcome
Results
#RiskReady: McLaren Racing partnership activation
In 2017 Norton Rose Fulbright entered into a corporate partnership with McLaren Racing. My job was to turn that partnership into a campaign that actually said something — one that used the energy and visibility of Formula 1 to tell a genuine story about the firm's identity as a leader in risk advisory.
The challenge
What I did
The outcome
Results
#RiskReady: McLaren Racing partnership activation
In 2017 Norton Rose Fulbright entered into a corporate partnership with McLaren Racing. My job was to turn that partnership into a campaign that actually said something — one that used the energy and visibility of Formula 1 to tell a genuine story about the firm's identity as a leader in risk advisory.
The challenge
What I did
The outcome
Results