Building a brand system for 7,000+ people

A brand identity is only as good as the infrastructure behind it. This is the story of building the systems, platforms, and tools that turned a global law firm's visual identity into something 7,000 people could use every day, across 50+ offices, without a designer in the room.

The challenge

What I built

The outcome

Results

Building a brand system for 7,000+ people

A brand identity is only as good as the infrastructure behind it. This is the story of building the systems, platforms, and tools that turned a global law firm's visual identity into something 7,000 people could use every day, across 50+ offices, without a designer in the room.

The challenge

What I built

The outcome

Results

Building a brand system for 7,000+ people

A brand identity is only as good as the infrastructure behind it. This is the story of building the systems, platforms, and tools that turned a global law firm's visual identity into something 7,000 people could use every day, across 50+ offices, without a designer in the room.

The challenge

The outcome

What I built

Results