Brand checker

Check a file against the brand

A PowerPoint deck, a Word document, a PDF or an image, scored against the brand's rules, with a numbered list of fixes.

The file is read on this machine. Nothing is uploaded, stored or kept once the tab closes.

Checking against

Or try a sample:

Brand rules
How the checker worksDeterministic, file by file, rule by rule
  • It reads the file itself

    The hex value of a fill, the point size of a run of text, the layout a slide came from. No model forms an opinion, so the same file returns the same score every time.

  • Two scores per file

    Most of what a deck gets wrong it inherited. The template's share is scored on its own, so a clean deck built on a weak template is not marked down for colours nobody chose.

  • Rules are data

    Each brand is one JSON file: palette, fonts, pairings, names and the rule library. Changing a rule means editing that file. The page stays as it is.

  • Outside the score

    Judgements about photography, tone and layout quality stay with the design team. The checker scores files that already exist and blocks nothing before it is sent.